# 07 · Illustration Style — Pet Air Valet Brand Guide

> © 2026 Pet Air Valet. All rights reserved. **Strictly confidential — internal use only.**

Calm, sun-lit optimism. Dogs and their people together, in cabin, shown with warm light and simplified forms. Soft geometry, flat shading, gentle gradients. Never stressful, never clinical.

## Signature set

Six compositions · flight & travel vocabulary.

1. **Lift-off** — stylised aircraft lifting off a runway on a midnight field.
2. **Companion** — seated dog silhouette in midnight on a cream field, with a small terracotta collar dot.
3. **Route** — golden field showing a dashed arc between two location pins with a plane at the apex.
4. **Together** — cream silhouettes of a person walking a harnessed dog on a midnight field.
5. **Cabin view** — oval aircraft porthole with warm golden horizon and sun, viewed from a midnight cabin.
6. **Papers** — cream travel document with a paw-print badge and terracotta tag on a midnight field.

## Hero illustration

Used once per page, as the emotional anchor. The canonical composition: window → dog → human, in a sun-lit cabin.

## Rules

- **Late-afternoon light.** A slender rim highlight along seat edges, window frames, the top of a dog's muzzle. Soft long shadows.
- **Warm neutrals.** Sand, cream, oat, deep navy. Harnesses in desaturated blue for gentle contrast.
- **Minimal faces.** Eyes as dots, noses as simple shapes. No breed stereotypes. Relaxed posture, clear silhouettes.
- **Never** — cargo, crates, queues, harsh fluorescent light, saturated neon. No airline liveries or identifiable people.

## LLM / artist prompt block

> Calm, premium illustration of a dog travelling in cabin with its human. Vector-style, soft geometry, flat colours with gentle gradients, warm sunlight from the window, subtle rim highlights on seat edges and the dog's muzzle, minimal facial detail, warm neutrals with deep navy accents, clean negative space, no airline logos, no cargo imagery.

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*Pet Air Valet — Brand Guide, v1.0 · April 2026 · Fly Together, In-Cabin.*