# 05 · Body Type & Eyebrow — Pet Air Valet Brand Guide

> © 2026 Pet Air Valet. All rights reserved. **Strictly confidential — internal use only.**

Inter handles body, UI, labels, captions. Noto Serif takes over again for editorial leads and taglines. Eyebrow chips precede every section on a page.

## Scale

| Role | Family · weight | Size / leading |
| --- | --- | --- |
| Lead | Noto Serif 400 | `20 / 30` |
| Tagline | Noto Serif 400 italic | `20` |
| Body | Inter 400 | `16 / 26` |
| Body small | Inter 400 | `14 / 22` (secondary) |
| UI label | Inter 600 | `15` |
| Caption | Inter 400 | `12` |
| Eyebrow | Inter 600 · uppercase | `0.14em` tracking |

## Eyebrow examples

- Your Journey
- How It Works
- Scheduled Routes
- Humane Travel

## Rules

- Body copy is **Inter only** — never Noto Serif.
- Leads use Noto Serif 400 at 20/30 to bridge headline and body.
- Eyebrows are always uppercase, 0.14em tracked, Inter 600.
- Captions sit in `--fg-3` at 12px.

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*Pet Air Valet — Brand Guide, v1.0 · April 2026 · Fly Together, In-Cabin.*