# 04 · Display Type — Pet Air Valet Brand Guide

> © 2026 Pet Air Valet. All rights reserved. **Strictly confidential — internal use only.**

Noto Serif carries every headline. Tight tracking, short leading. Weights 500 and 600 for display; 700 for the occasional pull moment.

Fluid scale — `clamp()` — never fixed px.

## Scale

| Role | Family · weight | Size (clamp) | Tracking |
| --- | --- | --- | --- |
| Display | Noto Serif 500 | `clamp(36px → 60px)` | `-0.024em` |
| H1 | Noto Serif 600 | `clamp(28px → 40px)` | `-0.02em` |
| H2 | Noto Serif 600 | `clamp(22px → 30px)` | `-0.015em` |
| H3 | Noto Serif 500 | `20px` | `-0.008em` |

## Rules

- **Serif only.** Every headline uses Noto Serif — no exceptions.
- **Italics sparingly.** Reserved for emotional pulls ("with *you*").
- **Short leading.** Display sits tight so the serif silhouette stays sharp.
- **No all-caps** at display sizes.

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*Pet Air Valet — Brand Guide, v1.0 · April 2026 · Fly Together, In-Cabin.*