# 02 · Primary Palette — Pet Air Valet Brand Guide

> © 2026 Pet Air Valet. All rights reserved. **Strictly confidential — internal use only.**

Four colours, held strictly. Warm cream paper, deep midnight for text, golden for accents, and a single pop of terracotta reserved for the call to action. No cool blues. No pure white. No saturated primaries.

## The four

| Role | Name | Hex | HSL |
| --- | --- | --- | --- |
| Primary · ink | Midnight Blue | `#15263B` | `hsl(213 45% 16%)` |
| Canvas · background | Cabin Cream | `#F6EDDF` | `hsl(39 45% 93%)` |
| Accent · rings & rules | Golden | `#E3C07C` | `hsl(41 66% 69%)` |
| CTA · conversion | Warm Terracotta | `#C45B3B` | `hsl(25 51% 53%)` |

## Rules

- **Held strictly.** These four do the dominant voice of the brand.
- **Cabin Cream, not white.** The page is paper, never a clinical white.
- **Terracotta is reserved.** Use only for the single conversion CTA on a view.
- **Golden is for rings, rules, and small accents** — not for filled areas.

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*Pet Air Valet — Brand Guide, v1.0 · April 2026 · Fly Together, In-Cabin.*