# 01 · Logo & Wordmark — Pet Air Valet Brand Guide

> © 2026 Pet Air Valet. All rights reserved. **Strictly confidential — internal use only.**

The mark: a line-drawn dog profile held inside a gold ring, used as-is. The wordmark is Inter Extrabold, uppercase, with wide letterspacing. The mark does the charm; the wordmark does the name.

## Lockups

- **Primary lockup · on white** — mark at 112px beside the wordmark.
- **On midnight · primary marketing surface** — the default dark-background pairing.
- **On golden · mark in midnight** — accent panels, editorial.
- **Compact · nav height** — mark at 44px with a small wordmark; used in the site header.
- **Full brand lockup** — mark at 180px, wordmark at extra-large, tagline "Fly Together, In-Cabin.", with `petairvalet.com` in small caps beneath.

## Mark size ladder

| Context | Size |
| --- | --- |
| Hero | 120px |
| Card | 72px |
| Nav | 44px |
| Favicon | 28px |

## Clear space

Maintain clear space equal to **½ the ring radius** on every side of the mark. Never allow copy, imagery, or other elements to enter this zone.

## Approved colourways

- **Golden · primary** — the default mark.
- **Midnight** — on cream or light surfaces.
- **White · reversed** — on midnight surfaces.
- **White · on black** — high-contrast, editorial only.

A single SVG master lives at `assets/img/pav-mark.svg`. The mark is rendered through a CSS mask, so any `background-color` on the wrapper drives the colourway. No separate files to manage.

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*Pet Air Valet — Brand Guide, v1.0 · April 2026 · Fly Together, In-Cabin.*